REVENUE DRIVEN FOR OUR CLIENTS

$2,416,945,839

How Much Does Email Marketing Cost in 2021?

Email marketing allows you to connect directly with customers and potential customers, and it yields an extremely high ROI — $44 for every $1 you spend. If you want to learn more about how email marketing can drive results for your business and how much you should pay for email marketing services, just keep reading!

How much do email marketing services cost?

Curious about how much email marketing services cost? Browse WebFX pricing now or keep reading to learn more about how much email marketing costs.

Basic Plan

$300/ month
$900 INITIAL INVESTMENT

Market Leader Plan

$600/ month
$900 INITIAL INVESTMENT

Enterprise Plan

$1,200 / month
$900 INITIAL INVESTMENT

Email marketing cost

Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.

All you need is an email marketing plan. With email marketing, you can:

  • Promote brand recognition
  • Encourage new and repeat customers by linking to your website
  • Build an audience of brand-loyal enthusiasts who want to regularly hear from you
So how much should you expect to pay for email marketing? Keep reading to learn the answer!

How much does email marketing cost?

On average, a mid-size business can expect to spend $9 – $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 – $500 per month if they work with an agency.

A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.

By staying at the forefront of your customers’ minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.
Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors including:
  • Annual revenue
  • Percentage of overall revenue generated online
  • Your industry
  • The product/service you sell
  • Your overall digital marketing goals

Ultimately, you will need to choose an email marketing budget that works for your company and goals. That being said, email marketing is an extremely cost effective strategy, and it can earn you an incredibly high ROI — $44 for every $1 you spend.

So if you’re looking for a way to reach more customers for less money, email marketing is a great option.

Want to speak with a
strategist? Reach us here!

One Size Does Not Fit All

Select an email marketing service to view custom rates for your campaign

EMAIL MARKETING

Get a fully-managed email campaign that generates and nurtures leads toward your unique goals.

EMAIL DESIGN

Get a professional email design that displays on mobile and desktop devices and matches your brand.

LEAD NURTURE FOR EMAIL

Focus on nurturing potential and repeat customers with a lead nurturing, email-based strategy.

Factors that impact the cost of email marketing

There are a number of factors that will impact the cost of your email campaigns.

Quality of current email list

If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.

Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.

Here’s how much you can expect to pay for each of these services.

Kickbox

Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:

  • 50k verifications: $250
  • 100k verifications: $400
  • 250k verifications: $750
  • 500k verifications: $1,000
  • 1mm verifications: $1,500
  • 5mm verifications: $2,500

You can check out more info about Kickbox’s pricing here.

NeverBounce

NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:

  • Up to 10k verifications: $0.008/email
  • Up to 100k verifications: $0.005/email
  • Up to 250k verifications: $0.004/email
  • Up to 1mm verifications: $0.003/email
  • Up to 3mm verifications: $0.0025/email
  • Up to 10mm verifications: $0.001/email

This means that if you want to verify 100k emails, you can expect to pay $0.004 per email or $400. For more information, you can check out their price calculator.

BriteVerify

With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:

  • 0-250k verifications: $0.01/email
  • 250k – 500k: $0.008/email
  • 500k – 1mm: $0.006/email
  • 1mm – 2 mm: $0.005/email

So for example, if you want to verify 100k email addresses, you should expect to pay $0.01/email or $1,000. For more information about BriteVerify’s pricing, you can check out their price calculator.

To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.

Complexity of email design

If you want to send intricately designed emails, you can expect to pay a higher price.

To design custom email templates, most agencies charge either a flat or hourly rate. For example, RalphDigital charges a one-time fee of $899 for our basic email template design plan and $1,699 for our enhanced email design plan.

The more complex your email design, the more you will pay.

Frequency of your campaigns

The frequency of your campaigns will also impact the price you pay for email marketing.

For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.

If you pay a distribution cost of $0.03 for every recipient and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.

This should go without saying, but generally the more emails you send, the more you will pay.

Platform you use

The email platform you choose will also determine the amount you spend for email marketing. Let’s take a look at a few options.
  • Mailchimp: Free to $199/month
  • Constant Contact: Starting at $20/month
  • Campaign Monitor: $9/month to $759/month
  • GetResponse: $15/month to $999/month
  • Hubspot: Free basic option
  • ActiveCampaign: Starting at $9/month
  • Infusionsoft: Starting at $199/month
  • Salesforce Pardot: Starting at $1,000/month

These are just a few of the email platform options available to your business, and each has pros and cons. You’ll need to research each option in order to make the best choice for your business and budget.

At RalphDigital, we developed our own proprietary email marketing software, MyEmailFX. With MyEmailFX, you can send emails for $5 per blast + $0.03 per recipient. For more information about how you can use MyEmailFX for your email campaigns, contact us today to talk with an Internet marketer.

Want to speak with a
strategist? Reach us here!

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+87%

Increased Conversion Rate by

+71%

Increased Leads Generated by

+60%

We measure our success by how much we WOW our clients.

Ralph

ralphdigital
PRESIDENT

How much does an email marketing management agency cost?

If self-managing your email campaigns sounds like a daunting task, don’t worry. Email marketing agencies like WebFX can help you create and send emails that drives results for your business.

Most agencies charge a monthly fee for email marketing services, and they may have additional fees if you send a high volume of emails every month. To work with an agency, you can expect to pay between $300 – $500 per month. Depending on the platform your agency uses, you may also have a send fee (typically a few cents) per email recipient.
Email marketing management agencies will help you create your email content and design and monitor results in real-time so you can evaluate the effectiveness of your campaigns and make needed improvements.

Want to speak with a
strategist? Reach us here!

RalphDigital email marketing management pricing

As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we’ve helped to drive over 3 million leads so far.

To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below.

Fully managed email marketing services pricing

Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!

That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You’ll also have complete access to our data and strategies so you can have the final decision for what happens to your business.

Find the right RalphDigital plan for you

Pro

BEST FOR EXECUTIVES, MARKETERS AND SALES PROFESSIONALS

$5,000/month
$20,000
$5,000
3-4 months
20
1/month
20 links/month
Unlimited keywords
Unlimited
One per week
One per week
1 every 3 months
Unlimited

Plus

FOR PERSONAL USE

$3,500/month
$10,000
$3,500
6-9 months
10
1/month
15 links/ month
15 keywords
3 platforms
One every other week
One every other week
1 every 6 months
Unlimited

Basic

FREE PLAN

$2,500/month
$5,000
$2,500
12-15 months
5
1/every other month
5 links/month
5 keywords
1 platform
One per month
One per month
1 every year
Unlimited
Limited

Pro

BEST FOR EXECUTIVES, MARKETERS AND SALES PROFESSIONALS

$5,000/month
Set Up Fee: $20,000
Monthly: $5,000
Dedicated Account Manager: Yes
Estimated Time To Remain on Page 1 Rankings (Google & Bing): 3-4 months
Brand Guideline: Yes
Custom Content Pages: 20
New Content Pages: 1/month
Link Building: 20 links/month
Off-Page SEO Keyword Targeting: Unlimited
Reputation Management: Unlimited
Weekly SEO Blog Post: One per week
Google My Business Article Submissions: One per week
Press Release Distribution with Guaranteed Pick Up: 1 every 3 months
On-Page SEO Keyword Targeting: Unlimited
Integration of Live Chat: Yes
Social Media Management & Posts: Yes
Professional On-site Office Photography & Videography: Yes
Google 3D Office Tour: Yes
Custom Website Design: Yes
Price Simulator: Yes
Unlimited Texting: Yes
Sitemap Submissions: Yes
Keyword Strategy/Monitoring: Yes
Unlimited before & after photo posting: Yes
Optimized metadata: Yes
Realtime Report Dashboard Login: Yes

Plus

FOR PERSONAL USE

$3,500/month
Set Up Fee: $10,000
Monthly: $3,500
Dedicated Account Manager: Yes
Estimated Time To Remain on Page 1 Rankings (Google & Bing): 6-9 months
Brand Guideline: Yes
Custom Content Pages: 10
New Content Pages: 1/month
Link Building: 15 links/ month
Off-Page SEO Keyword Targeting : 15 keywords
Reputation Management: 3 platforms
Weekly SEO Blog Post: One every other week
Google My Business Article Submissions: One per week
Press Release Distribution with Guaranteed Pick Up: 1 every 6 months
On-Page SEO Keyword Targeting: Unlimited
Integration of Live Chat: No
Social Media Management & Posts: No
Professional On-site Office Photography & Videography: Yes
Google 3D Office Tour: Yes
Custom Website Design: Yes
Price Simulator: Yes
Unlimited Texting: Yes
Sitemap Submissions: Yes
Keyword Strategy/Monitoring: Yes
Unlimited before & after photo posting: Yes
Optimized metadata:Yes
Realtime Report Dashboard Login: Yes

Basic

FREE PLAN

$2,500/month
Set Up Fee: $5,000
Monthly: $2,500
Dedicated Account Manager: Yes
Estimated Time To Remain on Page 1 Rankings (Google & Bing): 12-15 months
Brand Guideline: Yes
Custom Content Pages: 5
New Content Pages: 1/month
Link Building: 5 links/month
Off-Page SEO Keyword Targeting : 5 keywords
Reputation Management: 1 platform
Weekly SEO Blog Post: One per month
Google My Business Article Submissions: One per month
Press Release Distribution with Guaranteed Pick Up: 1 every year
On-Page SEO Keyword Targeting: Unlimited
Integration of Live Chat: No
Social Media Management & Posts: No
Professional On-site Office Photography & Videography: No
Google 3D Office Tour: No
Custom Website Design: Yes
Price Simulator: Yes
Unlimited Texting: Yes
Sitemap Submissions: Yes
Keyword Strategy/Monitoring: Yes
Unlimited before & after photo posting: Yes
Optimized metadata: Yes
Realtime Report Dashboard Login: Yes
X