In 2018, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC every month. Pricing is dynamic for PPC and always changing. Whether you are a first timer looking to start advertising using PPC or a seasoned vet, this page will work you through how much PPC costs, an inside look at PPC management fees, and how to set the best budget for your campaigns.
Curious about how much WebFX PPC services cost? Browse our prices below, or keep reading to learn more about how much PPC costs.
If you’re looking to launch a PPC campaign, you’re likely curious about the cost. However, with platforms like Google Ads, there is no one-size fits all answer. Since Google Ads is such a customizable platform, you can control your PPC budget and increase or decrease your ad spend as you see fit.
To better understand how much you should expect to pay for PPC, let’s take a closer look at how Google Ads works.
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If you want to learn more, just keep reading, or give us a ring at +1 212 203 3068 to speak with a strategist about custom PPC pricing.
With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
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With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.
If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.
One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.
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With PPC, you can also use retargeting to show your ads to people who have demonstrated interest in your business and they browse other websites. Since 96% of people leave a website without making a purchase, retargeting is a great way to remind them of your business and earn more conversions.
But how much should you expect to pay for retargeting?
Just like traditional PPC ads, the cost of remarketing ads varies depending on your industry. On average, you can expect to pay $0.66-$1.23 per click on remarketing ads — slightly less than PPC costs. And it’s estimated that companies spend roughly 10 percent of their ad budgets on remarketing.
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
By drawing on the expert knowledge and skill of the PPC management team at WebFX to manage your PPC accounts, you have Google Ads Certified individuals and Microsoft Advertising Professionals working on your side.
As such, our team of PPC managers is more than qualified to manage your PPC account, as we continually stay up to date with changes to ad platforms, the current best practices, and how to best optimize your campaigns.
Each of our Internet marketers possesses the knowledge and experience necessary to increase your business’s ROI by getting the best value from your overall PPC budget and ad spend.
Whether we are starting from scratch and setting up your very first campaign, or if we are overhauling your existing campaigns, our innovative approach to optimizing each campaign ensures you will receive the best return on your investment.
As the best PPC managers will know, it’s dangerous to neglect data that could provide you with key insights on how to continually improve upon your website. The last thing you want to do after setting up optimized search engine marketing ad campaigns is allow them to run without ever paying attention to how they are performing. You could either pay a full-time employee to manage this, or you could take advantage of our professional PPC management team that has extensive experience in running a broad array of PPC campaigns.
Whether you need ecommerce PPC management or if you want to generate new leads for your B2B company, our team of marketers can help. Our Google Ads PPC management is second to none, and we’d love to show you why.
If you don’t have a remarketing strategy in place, you could be missing out on leads and revenue for your business.
Not sure how to get started? Don’t worry.
At WebFX, our PPC plans come with remarketing services to help you get the most from your paid advertising, reach more qualified customers, and earn more revenue.
WebFX also offers ecommerce email retargeting services. If a site visitor enters their email and leaves prior to completing a purchase, we can send personalized emails to remind them of the products they viewed or placed in their cards. Ultimately, retargeting plans can help you reach more high-quality leads and bring them back to your site to purchase.
In addition, we offer custom PPC reporting, so you’ll always know exactly where your money goes. And we’ll help you monitor your campaigns and make any needed tweaks to reach even more customers.
Want to learn more about PPC advertising and how much you should expect to pay for a custom campaign?
WebFX is an award-winning PPC management company, and we know what it takes to create campaigns that drive the best possible results.
Contact us today to speak with a strategist and receive a custom quote. We look forward to helping your business grow with PPC advertising.
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