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How Much Should a Website Cost in 2021?

Whether your business operates offline or online, it’s crucial to build and maintain a website in today’s digital world. How much should a website cost, though? On average, the upfront cost of a site, which includes launching and designing it, is $12,000 to $150,000, while routine website maintenance ranges from $35 to $5000 per month — or $400 to $60,000 per year.

Find the right RalphDigital plan for you

Pro

BEST FOR EXECUTIVES, MARKETERS AND SALES PROFESSIONALS

$5,000/month
$20,000
$5,000
3-4 months
20
1/month
20 links/month
Unlimited keywords
Unlimited
One per week
One per week
1 every 3 months
Unlimited

Plus

FOR PERSONAL USE

$3,500/month
$10,000
$3,500
6-9 months
10
1/month
15 links/ month
15 keywords
3 platforms
One every other week
One every other week
1 every 6 months
Unlimited

Basic

FREE PLAN

$2,500/month
$5,000
$2,500
12-15 months
5
1/every other month
5 links/month
5 keywords
1 platform
One per month
One per month
1 every year
Unlimited
Limited

Pro

BEST FOR EXECUTIVES, MARKETERS AND SALES PROFESSIONALS

$5,000/month
Set Up Fee: $20,000
Monthly: $5,000
Dedicated Account Manager: Yes
Estimated Time To Remain on Page 1 Rankings (Google & Bing): 3-4 months
Brand Guideline: Yes
Custom Content Pages: 20
New Content Pages: 1/month
Link Building: 20 links/month
Off-Page SEO Keyword Targeting: Unlimited
Reputation Management: Unlimited
Weekly SEO Blog Post: One per week
Google My Business Article Submissions: One per week
Press Release Distribution with Guaranteed Pick Up: 1 every 3 months
On-Page SEO Keyword Targeting: Unlimited
Integration of Live Chat: Yes
Social Media Management & Posts: Yes
Professional On-site Office Photography & Videography: Yes
Google 3D Office Tour: Yes
Custom Website Design: Yes
Price Simulator: Yes
Unlimited Texting: Yes
Sitemap Submissions: Yes
Keyword Strategy/Monitoring: Yes
Unlimited before & after photo posting: Yes
Optimized metadata: Yes
Realtime Report Dashboard Login: Yes

Plus

FOR PERSONAL USE

$3,500/month
Set Up Fee: $10,000
Monthly: $3,500
Dedicated Account Manager: Yes
Estimated Time To Remain on Page 1 Rankings (Google & Bing): 6-9 months
Brand Guideline: Yes
Custom Content Pages: 10
New Content Pages: 1/month
Link Building: 15 links/ month
Off-Page SEO Keyword Targeting : 15 keywords
Reputation Management: 3 platforms
Weekly SEO Blog Post: One every other week
Google My Business Article Submissions: One per week
Press Release Distribution with Guaranteed Pick Up: 1 every 6 months
On-Page SEO Keyword Targeting: Unlimited
Integration of Live Chat: No
Social Media Management & Posts: No
Professional On-site Office Photography & Videography: Yes
Google 3D Office Tour: Yes
Custom Website Design: Yes
Price Simulator: Yes
Unlimited Texting: Yes
Sitemap Submissions: Yes
Keyword Strategy/Monitoring: Yes
Unlimited before & after photo posting: Yes
Optimized metadata:Yes
Realtime Report Dashboard Login: Yes

Basic

FREE PLAN

$2,500/month
Set Up Fee: $5,000
Monthly: $2,500
Dedicated Account Manager: Yes
Estimated Time To Remain on Page 1 Rankings (Google & Bing): 12-15 months
Brand Guideline: Yes
Custom Content Pages: 5
New Content Pages: 1/month
Link Building: 5 links/month
Off-Page SEO Keyword Targeting : 5 keywords
Reputation Management: 1 platform
Weekly SEO Blog Post: One per month
Google My Business Article Submissions: One per month
Press Release Distribution with Guaranteed Pick Up: 1 every year
On-Page SEO Keyword Targeting: Unlimited
Integration of Live Chat: No
Social Media Management & Posts: No
Professional On-site Office Photography & Videography: No
Google 3D Office Tour: No
Custom Website Design: Yes
Price Simulator: Yes
Unlimited Texting: Yes
Sitemap Submissions: Yes
Keyword Strategy/Monitoring: Yes
Unlimited before & after photo posting: Yes
Optimized metadata: Yes
Realtime Report Dashboard Login: Yes

How much does a website cost?

Get a quick summary of how much it costs to build and make a website (on average) in this table. Keep reading to learn about the different expenses that come with web design and website maintenance, as well as the price differences between agencies, freelancers, and platforms like WordPress and Wix!

Web Design, Web Maintenance, and Web Marketing Cost

Web Design

$12,000 to $150,000 / design

Website Maintenance

$400 to $60,000 / year

Web Design

$0 to $100,000

Website Design Services

$12,000 to $150,000 / design

Web Design

$0 to $5,500 / year

How much does a website for a business cost?

A business website can cost hundreds of thousands of dollars.

Web design prices for business websites, for example, range from $2,000 to $75,000, while annual website maintenance can cost $400 to $60,000. These prices, however, do depend on the size and features of your site. Depending on your website, you may pay less (or more) than these estimates.

View the average cost for upfront and ongoing website expenses, by business type, below.

Web Design Cost

Annual Site Maintenance Costs

Informational or Small Business Website
(8-16 pages)

$2,000 - $9,000

$2,000 - $9,000

Informational or Small Business Website
(8-16 pages)

$2,000 - $9,000

$2,000 - $9,000

Informational or Small Business Website
(8-16 pages)

$2,000 - $9,000

$2,000 - $9,000

Informational or Small Business Website
(8-16 pages)

$2,000 - $9,000

$2,000 - $9,000

Ready to learn more about website costs, from designing to maintaining to marketing?

Keep reading to get an answer to your question: How much does it cost to make a website? Or, use our free website cost calculator to receive a free estimate for launching and developing your website.

Table of Contents

Get an Instant Website Quote With Our Web Design Calculator

We estimate your project will cost between $15,000 and $25,500. Please complete the web form below for an exact project quote from a WebFX website design strategist.

Low

High

Number of pages

1 - 10

$ 1,000

$ 2,000

Number of pages

1 - 10

$ 1,000

$ 2,000

Number of pages

1 - 10

$ 1,000

$ 2,000

Number of pages

1 - 10

$ 1,000

$ 2,000

Number of pages

1 - 10

$ 1,000

$ 2,000

Number of pages

1 - 10

$ 1,000

$ 2,000

Number of pages

1 - 10

$ 1,000

$ 2,000

Total Estimated Quote

$ 15,000

$ 25,000

Web design costs for 2021

Whether you’re looking to launch a brand-new website or redesign your existing site, your business needs to consider some web design and development costs. These costs are often one-time expenses, meaning it costs more to launch a website than maintain one.

How much does it cost to build a website? Between $12,000 to $150,000.

Web Design Cost

Domain Name

$0.95 - $12

Domain Name

$0.95 - $12

Domain Name

$0.95 - $12

Domain Name

$0.95 - $12

Domain Name

$0.95 - $12

Domain Name

$0.95 - $12

Content Management System (CMS)

$0.95 - $12

Domain Name

$0.95 - $12

Domain Name

$0.95 - $12

Pages (1 to 250 pages)

$0.95 - $12

Of course, with web design and development, you can choose to work with a freelancer, third-party website builder, or web design agency. Each offers different advantages and disadvantages, as well as varying prices. In most cases, businesses will partner with either a freelance web designer or web design agency.

Why?

A third-party website builder, like Wix or Squarespace, still requires web design experience. Even though these platforms can help your team create an attractive website, they don’t ensure a user-friendly site, which is critical if you want people to purchase your product or contact your company.

Explore the price differences between these three parties, below:

Freelancer, Website Builder, and Web Design Agency Costs

Website Builder

$0 - $300

Website Builder

$200 - $300

Web Design Agency

$3,000 - $100,000

Related Resources

Learn more about business website costs with these resources:

Want to learn more about upfront website costs, from what they include to what you should pay?

Skip ahead to our breakdown of website development costs, below. If you’re looking to receive a custom estimate for designing or redesigning your company’s website, use our free website cost calculator!

Website maintenance costs for 2021

A website requires routine maintenance — without it, your website will go offline. That’s why businesses need to ask not only, “How much does it cost to build a website?” but also, “How much does it cost to maintain a website?”.

How Much Does a Website Cost Per Month?

On a monthly basis, your website can cost $35 to $5000 per month. It’s worth mentioning, however, that prices can fluctuate month to month. In some cases, service providers may even request upfront payment for the entire year.

How Much Does a Website Cost Per Year?

On a monthly basis, your website can cost $35 to $5000 per month. It’s worth mentioning, however, that prices can fluctuate month to month. In some cases, service providers may even request upfront payment for the entire year.

So, how much does website maintenance cost? Around $400 to $60,000 per year.

Ongoing Website Costs

Domain Name

$0 - $1,500 / year

Domain Name

$0 - $1,500 / year

Domain Name

$0 - $1,500 / year

Domain Name

$0 - $1,500 / year

Domain Name

$0 - $1,500 / year

Domain Name

$0 - $1,500 / year

Domain Name

$0 - $1,500 / year

Freelancer, Agency or Website Builder

$0 - $1,500 / year

Curious about the price difference between freelancers, website builders, and web design agencies?

Freelancer, Website Builder, and Web Design Agency Costs

Website Builder

$0 - $25 / month

Web Design Agency

$119 - $449 / month

Want to learn more about website maintenance costs?

Jump ahead to our breakdown of ongoing website costs, from regular maintenance to domain name renewal. If you want to learn more about our website maintenance services, contact us online or call us at 888-601-5359 to chat about your website!

Marketing website costs 2021

In today’s online marketplace, it’s become critical for companies to invest in digital marketing. This marketing sector consists of online strategies that improve your online visibility, resulting in more site visits, conversions, and revenue.

So, how much can marketing your website cost? Most businesses invest $2,500 to $12,000 per month, though some spend upwards of $20,000 per month.

Website Marketing Costs

Number of pages

$ 2,000

Number of pages

$ 2,000

Number of pages

$ 2,000

Number of pages

$ 2,000

Number of pages

$ 2,000

Number of pages

$ 2,000

Number of pages

$ 2,000

Number of pages

$ 2,000

Even if your company operates offline, you can use your website to drive in-store visits. Why? Today’s businesses and consumers rely on search engines, like Google, as well as social media and email to discover new products, brands, and places to spend their money.

Want to learn more about upfront website costs, from what they include to what you should pay?

Skip ahead to our breakdown of website development costs, below. If you’re looking to receive a custom estimate for designing or redesigning your company’s website, use our free website cost calculator!

How much does it cost to build a website?

The average price of developing and designing a website ranges from $12,000 to $150,000. That’s a broad price range, which can make company leaders hesitant about investing in a brand-new or redesigned website — even though an updated site can have an immense impact on your bottom line and growth.

For your business’ decision-makers, as well as your team, it’s essential to understand the price factors behind website costs. By knowing these features, you can provide a thorough and helpful answer to the all-too-common question — how much should a website cost?

Explore the cost factors of web design and development:

Domain

($0.95 - $12 / DOMAIN)

A domain name costs $0.95 to $12, per domain.

Domain

Your domain is the unique name that appears in your website’s URL

What is a domain?

It’s kind of like your online fingerprint — it’s specific to you. Although other websites may have domain names like it, your domain name is yours alone. However, to get the rights to your domain name, you must purchase it and register it annually, which factors into your initial and ongoing website costs.

Why does a domain matter?

Your domain name is essential because it creates an online identity for your website.

A domain name also establishes credibility with site visitors and potential customers while helping you grow your brand. It’s also valuable because if you ever change your hosting, your domain name will go with you.

If you’re interested in online advertising — or pay-per-click (PPC) advertising — your domain name also plays a role because it’s where you direct users that click on your ad. Without a domain, you force your business to direct traffic elsewhere, like social media.

How much does a domain name cost?

In most cases, a brand-new domain name costs $0.95 to $12. Companies, like GoDaddy, HostGator, or Dreamhost, offer new domain names for sale. If you’re looking to purchase a domain name already in use, your business must contact the domain name owner and arrange a price. A pre-owned domain name can cost thousands of dollars, depending on its age and history.

SSL certificate

($0.95 - $12 / DOMAIN)

A domain name costs $0.95 to $12, per domain.

SSL certificate

Protects your company as well as your site’s visitors by safeguarding the transfer of sensitive data

What is an SSL certificate?

An SSL certificate protects your company, as well as your site’s visitors, by safeguarding the transfer of sensitive data. Like your domain name, your SSL certificate displays in your URL — it’s also visible to users. If a website has a valid SSL certificate, your website URL will display with “https” versus “http.” To the right of your URL, you will also see a padlock. If you click on this padlock, a menu appears with information on the certificate.

Why does an SSL certificate matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

How much does an SSL certificate cost?

Your SSL certificate can cost $0 to $1500 per year. While most vendors offer paid SSL certificates, some companies provide certificates for free. For optimal security, experts recommend investing in a paid SSL certificate. A paid SSL certificate often comes with additional protection, like a higher warranty and advanced encryption levels. Companies like GoDaddy, Comodo, and Norton are reputable vendors for SSL certificates.

Website hosting

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Website hosting

Hosting is a service that allows Internet users to access your website

What is website hosting?

Hosting is a service that allows Internet users to access your website.

A web host provides space on its server for your site, allowing people around the world to view it. Like your domain name and SSL certificate, website hosting is an upfront and ongoing website cost factor.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

Virtual private server (VPS): A VPS costs $240 to $600 per year. With a VPS, your business shares a server with other clients but has full access to that server’s resources because the server’s allotted into several “virtual” servers.

Dedicated server: A dedicated server service costs $1200 to $24,000 per year. With this service, your company receives its own server, with complete use of that server’s resources. For websites that earn more than 100,000 site visitors per month, a dedicated server is a must.

If you’re partnering with a professional web design company, they can advise your team on the best website hosting option. Even if you outsource your website maintenance, your agency can monitor the performance of your website hosting provider and provide suggestions.

Style or theme

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Style / theme

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

Virtual private server (VPS): A VPS costs $240 to $600 per year. With a VPS, your business shares a server with other clients but has full access to that server’s resources because the server’s allotted into several “virtual” servers.

Dedicated server: A dedicated server service costs $1200 to $24,000 per year. With this service, your company receives its own server, with complete use of that server’s resources. For websites that earn more than 100,000 site visitors per month, a dedicated server is a must.

If you’re partnering with a professional web design company, they can advise your team on the best website hosting option. Even if you outsource your website maintenance, your agency can monitor the performance of your website hosting provider and provide suggestions.

Responsive design

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Responsive design

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

 

Website pages

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Website pages

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

 

Interactive media

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Interactive media

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

 

Content management system

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Content management system

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

 

Ecommerce functionality

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Ecommerce functionality

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

 

Database integration

($24 - $24,000 PER YEAR)

A domain name costs $0.95 to $12, per domain.

Database integration

Design elements that work together to create your website

What is website hosting?

Web design focuses on not only the visuals of your website but also the usability of your site. As a result, it’s one of the most expensive — and influential — website cost factors, having a direct impact on the performance of your site.

Why does website hosting matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website hosting cost?

For businesses, website hosting costs $24 to $10,000 per year. That’s a massive price range, which is why it’s helpful to separate hosting costs into these categories:

Shared host: A shared host service costs $24 to $120 per year. With this service, your provider hosts your website on a server shared by several other clients. Since you’re sharing resources with other customers, your site may experience sluggish performance.

Website builder: A hosting service from a website builder, like Wix, costs $60 to $180 per year. While a useful option for startups or small businesses, enterprise and mid-sized businesses often benefit more from another website hosting option.

 

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Our web designers and web developers, as well as digital strategists have launched more than 1000 sites and collaborated with clients in a range of industries, from manufacturing to retail to healthcare. Not to mention, we’ve helped our clients earn more than $1.5 billion in revenue in the past five years and continue to help our clients grow their businesses. Request a free quote and see how WebFX can help you.

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Increased Conversion Rate by

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Increased Website Traffic by

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We measure our success by how much we WOW our clients.

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ralphdigital
PRESIDENT

How much does it cost to maintain a website?

The average price of developing and designing a website ranges from $12,000 to $150,000. That’s a broad price range, which can make company leaders hesitant about investing in a brand-new or redesigned website — even though an updated site can have an immense impact on your bottom line and growth.

For your business’ decision-makers, as well as your team, it’s essential to understand the price factors behind website costs. By knowing these features, you can provide a thorough and helpful answer to the all-too-common question — how much should a website cost?

Ready to learn about the factors behind website maintenance costs? Keep reading:

Domain

($0.95 - $12 / DOMAIN)

Your domain name is essential because it creates an online identity for your website.

A domain name also establishes credibility with site visitors and potential customers while helping you grow your brand. It’s also valuable because if you ever change your hosting, your domain name will go with you.

If you’re interested in online advertising — or pay-per-click (PPC) advertising — your domain name also plays a role because it’s where you direct users that click on your ad. Without a domain, you force your business to direct traffic elsewhere, like social media.

SSL certificate

($0.95 - $12 / DOMAIN)

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Website hosting

($24 - $24,000 PER YEAR)

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

Ecommerce functionality

($24 - $24,000 PER YEAR)

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

Content management system

($24 - $24,000 PER YEAR)

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

Website maintenance

($24 - $24,000 PER YEAR)

What is website maintenance?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

Why does website maintenance matter?

While essential, website hosting also matters for the following reasons:

Impacts page loading times Influences website expansions Affects customer support during site issues or crashes

In short, your hosting provider has a massive impact on how your website functions. While free hosting services exist, it’s rare for companies to use them because these organizations do not offer tech support.

How much does website maintenance cost?

When it comes to how much a website costs, website maintenance is one of the lower expenses. This website cost, however, can have a massive impact on the functionality and performance of your site, especially when it comes to sales and leads. On average, your team should expect to pay $200 to $1250 per year for website maintenance. In some cases, your costs may exceed this amount. For example, if your website requires emergency support during after-work hours, you may see higher fees.

One Size Does Not Fit All

Select a web design service to view custom web design costs for your company

Web Design and Redesign Services

Want to create a better website for your business? Use our web design or redesign services for your company's site.

Landing Page Design

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Rapid Web Design

Want to create a better website for your business? Use our web design or redesign services for your company's site.

How much does it cost to market a website?

The average price of developing and designing a website ranges from $12,000 to $150,000. That’s a broad price range, which can make company leaders hesitant about investing in a brand-new or redesigned website — even though an updated site can have an immense impact on your bottom line and growth.

For your business’ decision-makers, as well as your team, it’s essential to understand the price factors behind website costs. By knowing these features, you can provide a thorough and helpful answer to the all-too-common question — how much should a website cost?

Learn more about the individual costs of marketing a website:

SEO

($0.95 - $12 / DOMAIN)

Companies that invest in SEO for their website can expect to spend $750 to $2000 per month.

What is SEO?

SEO refers to an umbrella of strategies that improve your website’s visibility in search results. If you search, “stainless steel cooking pot,” for example, you receive a list of relevant search results. As you can see in the case below, the results focus on product listings for stainless steel cooking pots. If your company sold this item, you’d want to appear in that list to reach shoppers.
With SEO, your digital marketing agency helps your company’s website earn a spot in relevant, high-value search results. They work towards this goal with a few strategies,

Why does SEO matter?

SEO refers to an umbrella of strategies that improve your website’s visibility in search results. If you search, “stainless steel cooking pot,” for example, you receive a list of relevant search results. As you can see in the case below, the results focus on product listings for stainless steel cooking pots. If your company sold this item, you’d want to appear in that list to reach shoppers.

Why does SEO matter?

SEO refers to an umbrella of strategies that improve your website’s visibility in search results. If you search, “stainless steel cooking pot,” for example, you receive a list of relevant search results. As you can see in the case below, the results focus on product listings for stainless steel cooking pots. If your company sold this item, you’d want to appear in that list to reach shoppers.

PPC

($0.95 - $12 / DOMAIN)

Companies that invest in PPC for their website can expect to spend $750 to $2000 per month.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Professional copywriting

($0.95 - $12 / DOMAIN)

Companies that invest in PPC for their website can expect to spend $750 to $2000 per month.

What is professional copywriting?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Content marketing

($0.95 - $12 / DOMAIN)

Companies that invest in PPC for their website can expect to spend $750 to $2000 per month.

What is Content marketing?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Social media marketing and advertising

($0.95 - $12 / DOMAIN)

Companies that invest in PPC for their website can expect to spend $750 to $2000 per month.

What is Content marketing?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Email marketing

($0.95 - $12 / DOMAIN)

Companies that invest in PPC for their website can expect to spend $750 to $2000 per month.

What is Content marketing?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Why does PPC matter?

In today’s digital landscape, users share a tremendous amount of sensitive data online. From entering their credit card information when purchasing a product to providing their name and email when signing up for a newsletter. As a business, you want users to take similar actions on your site. If your website appears untrustworthy, however, consumers will not interact with it, which doesn’t help your company increase its revenue, build its email subscriber list, or improve its lead generation efforts. Internet browsers, like Chrome, also alert users when they visit a site without a valid certificate. With an SSL certificate, you can demonstrate the credibility and safety of your website.

Website Cost Summary

Need a quick summary of how much a website should cost? Use this handy cheat sheet for quick reference!

Website Marketing Costs

Web Design

$12,000 to $150,000 / design

Website Maintenance

$400 to $60,000 / year

Website Marketing

$2,500 to $12,000 / month

FAQs about website costs

Get fast, accurate answers to some of the most common (and important) questions about website costs:
Websites cost $12,000 to $150,000, on average. Your site’s costs will depend on your website’s size, features, and build. Expect to pay $300 to create a website with a website builder, $500 to $5000 to build a site with a freelancer, and $3000 to $100,000 to make a website with a web design agency. Plan for $400 to $60,000 in annual maintenance too.
Websites cost $12,000 to $150,000, on average. Your site’s costs will depend on your website’s size, features, and build. Expect to pay $300 to create a website with a website builder, $500 to $5000 to build a site with a freelancer, and $3000 to $100,000 to make a website with a web design agency. Plan for $400 to $60,000 in annual maintenance too.
Websites cost $12,000 to $150,000, on average. Your site’s costs will depend on your website’s size, features, and build. Expect to pay $300 to create a website with a website builder, $500 to $5000 to build a site with a freelancer, and $3000 to $100,000 to make a website with a web design agency. Plan for $400 to $60,000 in annual maintenance too.
Websites cost $12,000 to $150,000, on average. Your site’s costs will depend on your website’s size, features, and build. Expect to pay $300 to create a website with a website builder, $500 to $5000 to build a site with a freelancer, and $3000 to $100,000 to make a website with a web design agency. Plan for $400 to $60,000 in annual maintenance too.

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